Amazon PPC Consultant Services Focused on Reducing ACoS and Increasing Sales
Amazon advertising can be a double-edged sword. Done right, it unlocks massive revenue potential. But without strategic management, rising ACoS and stagnant conversions can quickly drain your budget. In search of a data-driven approach, they turned to SpectrumBPO’s trusted ecommerce services. This is where the expert team at SpectrumBPO, a leading Ecommerce Growth Agency based in Richardson, comes in—with its Amazon PPC consultant services focused on reducing ACoS and increasing sales.
This case study highlights how SpectrumBPO helped a mid-tier health & wellness brand slash its ACoS by over 50% and double monthly sales in just four months.
Case Study: How a Wellness Brand Transformed PPC Chaos into Profit
Client Overview:The brand had a strong catalog of herbal supplements and consistent organic sales. However, their in-house PPC efforts were unstructured. Campaigns were not segmented by product, targeting was overly broad, and irrelevant clicks were eating away at their monthly ad budget. Their ACoS hovered at an unsustainable 46%, and overall ad sales were flatlining.
SpectrumBPO’s Consultant-Led Strategy
In-Depth Campaign Audit SpectrumBPO’s team of certified Amazon PPC consultants started with a comprehensive diagnostic audit. They identified budget leaks, keyword overlaps, poorly performing ASINs, and missing negative keywords.
Customized Campaign Restructuring Rather than running generic campaigns across their catalog, the team restructured ads into product-focused ad groups. Even beyond PPC, the client tapped into Spectrum’s cross-functional teams—from copywriters to catalog managers—demonstrating the holistic value of their amazon ppc services. They applied refined match-type strategies, reallocated budget to top-performing products, and tightened targeting to high-intent buyers only.
Bid Optimization + Dayparting Strategy Using time-of-day data, SpectrumBPO introduced a dayparting strategy—raising bids during peak conversion hours while suppressing spend during underperforming windows. This granular control improved click efficiency and conversions.
Ongoing A/B Testing New ad creatives, keyword variations, and targeting methods were tested weekly. Results were measured and scaled, while underperformers were paused or adjusted, ensuring continual improvement.
Impact & Results
ACoS dropped from 46% to 21% in just four months
Monthly ad-attributed revenue increased by 112%
Click-through rate (CTR) improved by 68% due to refined targeting
Profit margin on ad sales improved significantly, creating room for reinvestment
These results were not accidental. They stemmed from a clear strategy, deep platform knowledge, and a responsive optimization process powered by SpectrumBPO’s experts.
Why SpectrumBPO’s PPC Experts Made the Difference
Unlike general marketers, SpectrumBPO’s consultants live and breathe Amazon. Their deep knowledge of ad platform mechanics, combined with a business-first mindset, allowed them to unlock opportunities that the brand had missed.
Conclusion
This case proves that expert-led Amazon PPC consultant services can do more than reduce ACoS—they can transform your advertising into a sustainable growth engine.
If you're spending more and getting less from your Amazon ads, now is the time to rethink your strategy. Let SpectrumBPO’s experts turn your ad spend into a competitive advantage—just as they’ve done for countless sellers across the globe.
Usefull resources :
amazon brand-gating expert experience