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This makes it the B2c Email List most important tool to reach the target audience and making use of digital marketing trends for travel agencies. tweet « in the world of digital marketing, tourism is one of the sectors that has undergone the greatest transformation, meaning that all its plans are focused on this strategy. « although traditional mass media still have great weight, it has been proven that the effectiveness of the results obtained through the segmentation that allows the use of the internet, and especially social B2c Email List networks, is much greater. Digital marketing can be exploited by many areas, but it is important to highlight the great potential it represents for travel and tourism agencies . Not in vain, this strategy has become the most used in companies dedicated to this area today, given the need to be able to compete efficiently in this market.