Is clearly to blame, other times it moves between the shadows of what is and is not, and other times it is simply one more victim usa phone list the situation. But whatever it is and it is involved in the way it is involved, the corresponding teams have to get going quickly to try to alleviate the effects of what has just come upon them. The time has come to campaign distancing usa phone list from things, trying to convey an alternative and better image or simply trying to make people forget what has happened. There also comes a time when the brand or company in question atone for their sins and try to get their consumers to forgive them. And there is nothing better to ask for forgiveness than to campaign directly trying to achieve it. But do those advertising campaigns that apologize for the mistakes made really work? The truth is that - or at least that's what the numbers say - no.
What the examples of Uber and Facebook say That is what a study by the analysis firm Alpha has just shown, which has followed the advertising campaigns of both Uber and Facebook with which they tried to wash their image after the scandals that both starred in. The two companies launched massive advertising campaigns with which they sought to try to usa phone list their good relations with consumers. Large amounts of money usa phone list spent on media, including some in which they had not been present until now, such as television, and they usa phone list to position themselves everywhere. But despite this they did not get what they expected. According to consumer sentiment analyses, not all consumers viewed them and not all consumers improved their position. Facebook ads were seen by half of those surveyed, a very good figure in terms of visibility and much higher than that of Uber (71% of those surveyed acknowledge not having seen the ads). But despite the fact that they were seen by many consumers, that does not imply a rapid change in perception.
A quarter of the viewers of the ads still do not forgive the company and the rest are still unclear how to react or simply did not know that Facebook itself was to blame. Therefore, and as those responsible for the study conclude, no matter how much money companies spend on usa phone list campaigns, the case of Uber and Facebook shows that these types of campaigns are not the solution to all their ills. Apologizing campaigns do not quickly usa phone list the problem and the perception that consumers have of things. StrategyBrands need to understand what makes them tick among consumers. Usually, those that manage to become loved brands, as explained in Marketo's analysis, are usually brands that have worked very well - and continue to do so - in areas such as brand loyalty or brand advocacy. They are brands that not only have very loyal users but also get their own consumers to talk about them to the world. They need their own personality But not only that: brands and companies are endowed with a clear personality, with certain traits. They seem somehow human.